Celebrate your Holidays with Kerala Backwaters

Kerala, Known as god's own country is one of the most famous tourist destination in India.  Kerala has a number of tourist destinations that will enchant any nature lover like hills, Kerala backwaters, beaches, waterfalls and wildlife. Houseboat journey through backwaters is one of the most enjoyable and relaxing things you can do in Kerala.

Boating is not only one of the major entertainment events but it is also a better option to watch out some of the most awesome scenes like the coconut palms standing in line on the river-sides, glittering red-sun kissing on the other end of the water, fisherman casting nets for a catch, and so on.  Freshly cooked Kerala special delicious food and hot black tea make the experience even more enjoyable. There are a lot of backwater tourist destinations in Kerala such as Alleppy, Kumarakom, Kuttanad and Kollam

Alleppy

Alleppey is also Known as the Venice of the East. It is one of the most famous tourists place in Kerala because of the large network of inland canals. Almost all Kerala backwater cruises are either start or end at this point and are known as the center of the coir industry.  Houseboat journey through Alleppey backwater will be a pleasurable experience for the tourists. One of the best time to visit Alleppey offers is during the Aranmula Snake Boat Race. It is the annual affair and if formally known as Nehru boat race. This event is a huge success among the tourists and locals.

Kumarakom

Kumarakom has situated about 16 km from Kottayam along the Vembanad Lake. The view offered from Kumarakom is Amazing, the green paddy fields and the mangrove forests are attracting everyone who visits the place. The Kumarakom bird sanctuary is a favorite place of migratory birds and an ornithologist's paradise. And the main thing attracts visitors to Kumarakom is, it is one of the best places in Kerala for Ayurveda.

Kuttanad

Kuttanad is known as the rice bowl of Kerala.  Kuttanad is a part of Alappuzha District and covers the center part of the backwaters. According to the geographical feature of Kuttanad,  it is the lowest place in India and lies below the sea level. And Kuttanad is one of the place in the world where farming happens below the sea level. There are several attractions to Kuttanad. The main attracting factor is the scenery created by paddy fields, backwaters and leafy shores.

Kollam- Ashtamudi Kayal

One who has seen Kollam doesn't need his Illam" (Namboodiri Brahmin mansions are called Illoms in Malayalam).  This old Malayalam saying gives ample proof of the tempting beauty of this old sea port town, on the banks of the Ashtamudi Lake,  Kollam. Coconut palms that border the banks of the Lake are giving more attraction for this lake. Tourists can travel from Alappuzha to Kollam on boats to explore the lake's beauty further. Being very large, a tourist can fully view the Ashtamudi Lake only by travels through the boat.

Importance of SEO in 2017 Business Promotion

Marketing is an essential part of a Business. Search Engine Optimization plays an important role in internet marketing.

Let me explain:

SEO is a process to optimize a web page or website to enhance their visibility or ranking on top in SERPs (Search Engine Result Pages).

My point is this:

Nowadays people depend on the internet for every sort of information. When people search for products and services they usually check the details and availability on the internet.

This is the reason behind the importance of SEO in business promotion. SEO help to make business/brand more popular and will make it in the higher rank of SERP.

In my opinion, Basically SEO tends to focus on either one of the  two areas:

1. Optimizing for traffic
2. Optimizing for conversion

How SEO helps to increase traffic to the website?

Achieve traffic through Search Engines such as Google and Bing by ranking as higher on search Engine results pages.

Did You Know:

Website content is one of the major factors which influence ranking higher in Search Engine Result page. If you are trying all the SEO hacks without a solid content marketing strategy then it will be a waste of your time.

A good content marketing strategy includes a mix of these following things

• Blogs
• eBooks
• Videos
• Infographics

Content creation, keyword research, site usability, brand awareness and cost effectiveness is the major parts of a Search Engine Optimization.

Different types of content

SEO also focus on creating keyword relevant title tags and informative meta descriptions which show up in the result pages. Increase click through rate by having optimized tags and descriptions, which also promotes increases in web traffic.

Here is the kicker:

Optimizing the website on SERPs top position will help to make good impressions and clicks. This will helps to create a significant traffic for the website.

Performing proper keyword research to ensure your SEO

To find right keywords for your business is not only to increase search engine traffics, but also to know about customers better than competitors.

Did You Know:

Keyword competition is defined as the measure of how difficult it will be to rank for a particular keyword. The competition for a keyword can vary depending on the popularity of keyword and business competition.

SEO helps to increase site usability

SEO helps to navigate the business website easy to search engines and also helps to make the website more navigable for customers as well.

One more thing:

SEO will help to rearrange the site's structure and links to make the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages but also makes it easier for users to find information on your website as well.

Brand awareness

Top position of website’s ranking will help to get more exposure to the site. Companies which comes on the first page are generally perceived to be more trustworthy.

Remember:

The more your pages and content rank higher in the Search engines, your website traffic will increase more. And finally, it leads to increase your business popularity.

Cost effectiveness

SEO is one of the most cost-effective marketing strategies used for business promotion, because it targets users who are actively searching for products and services through internet. SEO create more traffic than many other marketing strategies. Cost effectiveness is one of the best part of Search Engine Optimization.